For my advertising friends.
As my lizard brain does a little scratching at the back of my head, it occurs to me that some of you out there might be having the same thought that just shot through my mind:
You’ve become known through the MARTINI SHAKER and in many ways are synonymous with that site. So, why in God’s name did you just walk away from a brand that you spent the past six years building?
There’s a pretty easy answer to that. One that contains crappy advertising jargon, in fact.
I was no longer happy with my brand’s positioning.
In my opinion, the “brand” that was the MARTINI SHAKER represented stagnation, irrelevance, lack of innovation, fear and general malaise.
Who wants THAT on a creative brief? Not me.
