Don’t make connections. Make friends.
Today I was let go, laid off, reorganized, whatever you want to call it. In advertising or any business for that matter this stuff happens and I’m joining the legion of unemployed talent. Thankfully I was prepared and I constantly update my book. I try out new book formats, make spec ads, tweak the ones I have and obsess and obsess and obsess. That’s just the way I am.
I was expecting to get home and send my book out to the places I admire, maybe post a message on linkedin and find my own freelance. But I was wrong. I’ve realized this network of friends — people in the business — some of which I’ve never even met face to face, not just offering their sympathy but offering options. One after the other, giving advice, lending workspace and helping out with leads. I knew through involvement with AAF and Art+Copy Club that I had a network, but what I didn’t know was that I had so many people that would be so supportive.
So the morale of the story is be nice. Do more than have a rolodex. Form relationships because it’s those relationships that will take you the places you want to go.
Thanks to all my friends.
What’s more, I’ll attest to Aaron’s skills as a copywriter and a creative. He’ll make a tremendous contribution to any creative team. Hopefully he’ll get snatched up quickly.
