Making something “free” is obviously an allocation strategy. “Free” attracts attention. Making things brief is an allocation strategy as well.
The problem is that free isn’t sustainable, and that brief is underpriced. We need a Ronald Reagan of attention, someone to inspire us away from the fight over smaller and smaller pieces of the attention pie. Someone who will inspire us to make the attention pie bigger.
the ROCKS GLASS is one of those fancy-schmancy Tumblr sites that happens to be curated by Kansas City-based creative generalist Jeremy Fuksa.
“Creative generalist” sounds like an aggrandized term. It is. But, it rolls off the tongue much easier than Designer, Developer, Writer, Broadcaster, Filmmaker, Speaker, Musician, Photographer and Attention Whore. Plus, it looks way cooler on a business card.
The author wishes to acknowledge that there are bare wires laying about. Please take care not to trip on them.
